Image credit: facebook.com/buildersshow
The DYC team is gearing up for the 2020 International Builders’ Show in Las Vegas! While we’ve been quite busy preparing for our own sales and marketing education sessions, we’re also looking forward to brushing up on industry knowledge and attending a handful of presentations ourselves. There are, literally, hundreds of sessions to choose from, but we’ve whittled it down to a select few that have piqued our interest. Here’s what we’re looking forward to seeing:*
Hearing Jeff Shore, Will DuderstadtandRonda Conger speak on the same stage is worth the cost of your flight, hotel room and meals for three days in Vegas.
In this 3-hour advanced Master Workshop, they’ll put on trial many of our “sacred cow” sales practices and examine 10+ new ideas, such as interactive renderings, a first visit closing process, creative video follow-up, and more, to counter out-of-date practices and shorten the buying cycle. Learn more.
There is much confusion, on the part of builders and remodelers, as to the delineation between sales and marketing. Many assume that because one can sell, one can also market effectively and vice-versa. We all know that we need prospect traffic to convert to sales, but whose job is it to drive that traffic? In this session with Kimberly Mackey, Quint Lears and Anya Chrisanthon, learn what you should expect from each effort, and explore best practices to maximize both sales and marketing as the panel provides you with out-of-box, cost-effective methods that work. Learn more.
When customers care more about what they’re paying than who they’re buying from, businesses lower prices to stay in the mix, which breeds commoditization and kills loyalty. In this hands-on, how-to session with Ken Schmidt, former director of communications for Harley-Davidson Motor Company, learn how to position your business to ensure that it’s memorably different than competitors and strengthen your reputation so your customers stay fiercely loyal and refer you to others, even when your prices are higher. Learn more.
This is your opportunity to pick the brains of some of the biggest influencers in the building industry. Learn how John Hourihan, Brek Goin, Sara Bendrick and Kyle Stumpenhorst got to where they are now, how they built such big followings, what it has done for their businesses, and the types of opportunities it has opened for them.Learn more.
This fast-paced panel discussion with Peter Brume, Diahann Young and Mollie Carmichael will share important findings from an extensive 24,000+ home shopper research project—a combination of focus groups, in-depth interviews and model home shop-along visits—and deliver the insights you need to increase new home sales. Panelists will provide an in-depth look at where the market is headed, which buyer segments are most active, what features and design styles they want, the obstacles you should avoid, and more. Learn more.
Metrics-driven technologies such as artificial intelligence (AI) and chat bots may seem overwhelming, but there is no denying they are some of the most powerful and beneficial digital tools available to builders today. Working in conjunction with your human team, they can seamlessly support buyers through every stage of their journey—and can do so 24/7 through channels the customer most prefers. In this session with Bassam Salem and Pierrette Tierney, get a clear roadmap for how to use AI and other metrics-powered tools to identify active prospects and shorten the sales cycle, carry a buyer through the build and move-in stages, and support them through the warranty process and beyond. Learn more.
So many people are confused by the concept of geofencing. We’re looking forward to seeing what new insights this session provides and if the panel can help set the record straight on how it works. Learn as Robert Cowes, Tanner Ross and Clint Henderson play the roles of both builders and marketers for an entertaining session on how geofencing actually works and the best practices in implementing a homebuyer geofencing campaign. Learn more.
We can all agree that virtual and augmented realty are the next cool thing, but understanding how to use the latest technologies to improve your business can be tricky. Join us for this Tech Bytes session with Tim Costello as we explore 10 specific strategies you can use to leverage these technologies to increase your bottom line. Learn more.
Are objections the end of the sale? Never! For an expert salesperson, they are just the beginning. In this session with Ryan Taft, learn the steps to overcoming objections by connecting with a customer’s mission. Gain practical, step-by-step techniques for changing one’s mindset about what objections mean and how to handle them both logically and compassionately with buyers. By truly understanding the mission of your customers, you’ll be able to better connect with their needs, solve their problems and find the best home for them—and never worry about getting an objection again. Learn more.
Home buyers shop for and buy homes differently than in the past, and cell phones are a key component in that change. Everyone is on their phone, so how can builders and sales pros use this to their advantage? Utilizing the internet, video, video email, photos, apps, email, texting and calling, a cell phone becomes the most powerful sales tool that we have. In this Tech Bytes session with Shirleen Von Hoffman and Christopher Brown, learn ways to utilize a cell phone for completing new home sales tasks, such as follow up, walking models, site tours, closing and more. We’ll run through some of the top sales tool apps available, many free, and show some amazing new ideas for using video, photos and simple features on the phone in your everyday selling habits.Learn more.
To learn where the DYC team will be during IBS, check out ourEvents page. See you soon in Vegas!
*Please confirm session times and locations on the IBS website.
The post 10 Education Sessions We’re Attending at IBS 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.
