If there’s one thing we can count on from Facebook, it’s that nothing stays the same.
In the last year, the social giant has restricted advertising by age, gender or zip code for anyone running house, employment or credit ads. This move rightfully decreases the odds of predatory and discriminatory real estate and lending practices, but one that limits some builders from reaching their desired audiences.
And if you’re in Ads Manager regularly, you know the frustration when the UI changes (where’d that button go?)
Once you add in the nuances of new home marketing, there’s a lot of information to learn and stay on top of to leverage Facebook as an advertising tool. In the last year, Do You Convert has published a few blog posts and podcasts to help you do that.
As the year draws to a close, we thought now would be a good time to recap the basics so that you can be ready for any changes Facebook brings in 2020 (and they will).
This article breaks down how the new real estate rules impact new home builder advertising on Facebook.
With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Set up and use conversion campaigns, of course! We’ll walk you through what they are, how they work, and step-by-step setup.
This is a step-by-step guide to starting your first conversion campaign with Facebook & Instagram and start selling more new homes with your marketing.
Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself.
Facebook continues to be an extremely effective tool to reach potential home buyers when used correctly. To maximize your ad return, avoid these mistakes.
Having the basics down and understanding recent changes will position you to make the most of Facebook as a marketing tool going into 2020.
The post 2019 Facebook Roundup for New Home Marketers appeared first on Online Sales and Marketing for Home Builders - DYC.
