Tuskes Homes, a home building company located in eastern Pennsylvania, won the 2022 Market Proof Award for Best Blog Post or Written Series. They took a unique approach to their marketing strategy by telling the stories of their customers' journey to homeownership through a
series of blog posts. Christa Yock, the company's marketing manager, spearheaded the project, which documented the building process and highlighted the personal style of each homeowner.
While Tuskes Homes had previously used video testimonials, Christa recognized the opportunity to create a different style of content that would provide a more engaging story of the homeowner's experience. Through the use of fully decorated photos of the homes they built, the company was able to provide a more visually appealing and comprehensive view of their experience.
The response from homeowners and potential customers was extremely positive. Homeowners were excited to participate in the project, and the resulting engagement with the posts was four times higher than the company's average blog post. The average time spent on each post was over four minutes, indicating that viewers were highly engaged and interested in the content.
The project also had the added benefit of providing professional photos of the homeowners' decorated homes, which they were able to share with family and friends. This created a positive association between the homeowners and Tuskes Homes, leading to increased referrals and word-of-mouth. This approach allowed Tuskes to build stronger relationships with their customers by providing a platform for them to showcase their personal style and share their experiences with the company.
Tuskes Homes' project provided a powerful marketing tool that not only attracted new customers but also helped to build stronger relationships with existing ones.
