Image source: ProBuilder.com

In the latest issue of Professional Builder magazine, Kevin Oakley shares why it pays to make sure your company’s website meets consumer expectations for a positive online experience, and three ways to go about it. He discusses:

• Why your website is the most valuable marketing asset you own
• How website data should inform both your marketing and operational strategies
• Trends you should be paying attention to now, according to the Analytic Insights for Home Builders report

Your website is the most valuable marketing asset you own. Learn why three to five years is too long to wait to make critical updates if you want to capture today’s homebuyer prospects.

You can read the full article by clicking the image below.

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