Homes by Dickerson Case Study

Do You Convert proudly congratulates Homes by Dickerson for their NAHB Silver Award! DYC recently collaborated with the builder on this special project, showcasing their luxury custom designs in the local Parade of Homes. The challenge? Capturing that story before the homes were even built. The team brought the vision to life through a blend of innovative strategies and compelling storytelling.

Strategic Storytelling: Inspired by boutique hotels, each of HBD's eight Parade homes was given a custom logo, architectural theme, and branded experience while maintaining a cohesive brand voice across the campaign.
Sales Impact: The Parade allowed Homes by Dickerson to showcase their craftsmanship to Raleigh-Durham high-end custom homebuyers. The event had a crucial impact on annual sales. They had over 11,809 in-person tours the first weekend (+35% from 2023’s event), 2,094 online registrations (doubled from 2023), and approximately 10,000 website users to their parade web pages.
Consistency: Every brand touchpoint was meticulously crafted, from digital assets like emails and ads to on-site details, such as customized cookies, digital magazines, personalized home scents, and even themed team outfits.
AI & Visual Innovation: Without photography of under-construction homes, AI-generated photos built excitement before the homes were complete. To stand out in the market, Do You Convert worked closely with Homes by Dickerson to bring their vision to life and turn each home into a must-see destination through storytelling, custom logos, and immersive digital content.
Emotional Connection & Brand Advocacy: Homes by Dickerson created immersive experiences, inspiring our demographic to engage further with our brand. This also resulted in a significant increase in organic user-generated content across social media platforms, and the homes won 9 awards from the event.

The team at Do You Convert is so thankful to work with innovative builder partners like Homes by Dickerson to create truly unique campaigns!