Mike LyonandJen Barkan give suggestions on how online sales specialists can shift and adapt to current market conditions.
Mike recommends listening to the podcast Unlocking Us with Brené Brown. She talks about FFT or TFT when we don’t know what is going on. The pandemic is a collective FFT.
Regarding the changing market conditions, here’s what online sales specialists can do right now:
- Revisit your automated messages and follow-up processes.
- Have a dedicated page on your website for your business’ Covid-19 plan – don’t put it in every email.
- Don’t overcomplicate things.
- Adjust to private 1-on-1 appointments or virtual.
- Have sales team update calendar, seriously!
- Virtual Sales is still sales – Selling virtually isn’t your job.
- Virtual appointments are still appointments – not much changes. You might change your confirmation and send an explainer video.
- Prospecting can stop but don’t stop reaching out.
- Be ready to help some of your sales team make the virtual shift, but marketing needs to help, too.
- You might need to temporarily adjust CallRail.
- Don’t send automated mass mails without making sure the messages are timely.
- Get your tech ready at home.
Read all of DYC’s resources on Adjusting Market Conditions.
The post 🎥 DYC Live: SHIFT – How Online Sales Specialists Can Adapt to the Changing Market appeared first on Online Sales and Marketing for Home Builders - DYC.
