We are excited to introduce DYC’s newest team member,Julie Jarnagin! Learn about Julie’s 15-year new home marketing career and what she’ll be doing for DYC. Plus… the team talks about reinforcing your marketing foundation, the latest from Google advertising, and why more builders are using incentives.

Julie Jarnagin

Intro to Julie! (1:34)

Story Time (6:22)

• Andrew has a “fun” experience financing a new car.
• Kevin discusses builders who made foundational changes over the past three years, and why they fared better than others during the pandemic. Maybe it’s time to think less about advertising and more about reinforcing your foundation.

In the News (17:54)

• Google will stop letting advertisers target housing ads based on gender, age and ZIP code (CNN.com)
• Don’t want political ads in your Facebook or Instagram feed? You’ll be able to turn that off (Cnet.com)
  • What this means for the ability to turn off ads according to theme
• More Than Half of Builders Used Incentives to Boost Sales in May (NAHBNow.com)
  • Kevin says!
• When Workers Can Live Anywhere, Many Ask: Why Do I Live Here? (WSJ.com)
• 10 Aspects of Marketing that will never change (AdAge.com)
  • Do they all apply to new home marketers?

Question of the Week (42:42)

• Last Week: How many marketers have spent more than 24 hours managing leads? What were the results? See answers here.
• This Week: How has relocation data changed for your builder, in terms of prospects, appointments and sales? Share you experience in the Market Proof Marketing Facebook group.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 106: News Mashup and a New Face appeared first on Online Sales and Marketing for Home Builders - DYC.