Kevin often says that we’re in the best housing market in his lifetime. Lead volume and sales are off the chart. But what if you have too many leads to manage effectively? The DYC team offers a few marketing solutions to this unique challenge. Also in this episode – an IG test, super-cleaning robots, Facebook Roundtable video highlights, and more.

Story Time (3:41)

• Andrew on decision-making, why does it take so long? Sometimes it just takes the right tool to do a job you thought you couldn’t.
• Kevin says to marketers who think they’ve solved the pandemic – virtual tours are not a replacement for in-person visits. Kevin tells the Redfin story.
• Marketing solutions for the problem of too many leads (if you don’t have the ability to manage them properly)

In the News (20:13)

• Should Text Be On Instagram Image Posts? Yes or No? (AgoraPulse.com)
• Super-Cleaning Robots May Be the Future of Worker and Consumer Protection (Adweek.com)
  • Laying foundations for what will be the new normal
• Video Highlights from Facebook Client and Agency Roundtable (Facebook.com)
• Homebuyer mortgage demand spikes 33% as rates set another record low (CNBC.com)
• Coronavirus mortgage bailout sees biggest one-week decline, but more borrowers are extending terms (CNBC.com)

Question of the Week(41:13)

• Last QOTW: Does your company/leadership place more value on lead quality, lead quantity, or both? See answers here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 109: Solving the Challenge of Too Many Leads appeared first on Online Sales and Marketing for Home Builders - DYC.