Ben Alton

Ben Alton from Zillow joins the podcast this week to discuss what exactly computer vision is and how it works on Zillow’s platforms for new home construction. Also, they’ve just released a new product for home builders and we’ve got the scoop! Plus… how to take a real estate photo, urban exiles, and Facebooks Q4 predictions.

Story Time (2:43)

• Andrew shops for a new camera and Kevin equates the experience to new home sales.
• Kevin says… cut out the landing pages when it comes to paid search! Plus, more details about the Pulse 20 Groups, and his thoughts on the growth of Build for Rent.

In the News (22:38)

• How to Shoot Real Estate So It Attracts More Buyers (BoxBrownie.com) – DYC Resources:
  • Picture Perfect! Make Your Homes Sparkle Online
  • The 2017 Digital Marketing Holiday Gift Guide

• The World’s Biggest Brands Are Spending More in Programmatic (Adweek.com)
• Urban Exiles Are Fueling a Suburban Housing Boom Across the U.S. (Bloomberg.com)
• Are cities really seeing an exodus? Zillow says urban areas have more in common with suburbs than you think (HousingWire.com)
• Facebook’s Q4 prediction message to agencies – inventory could get wacky

360 Topic of the Week: Understanding Computer Vision with Ben Alton (42:20)

Ben Alton is Sr. Group Manager at Zillow, aka “The Wizard Behind the Curtain.” He manages the group that develops how new homes show up.He and Kevin discuss:

• What computer vision is and how Zillow uses it
• The secret behind great listing photos
• Breaking News: Zillow launches Builder Ratings & Reviews

Question of the Week:(1:19:18)

Last QOTW: If you could be in a Pulse 20 Group with anyone, who would it be? See answers here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 115: Understanding Computer Vision with Ben Alton appeared first on Online Sales and Marketing for Home Builders - DYC.