Karla Tuten

This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences.

Story Time (4:26)

• Jackie is considering building again and reached out to small, local custom builders. She recounts her first impressions.
• Andrew contemplates levels of growth both personally and professionally.
• Kevin’s house update – his first meeting with the designer after a year of working on the floor plan.

In the News (29:32)

• LinkedIn Launches Stories (but it isn’t an Insta success) (CreativeBloq.com)
• Facebook Live vs Facebook Premiere: Does It Matter? (AgoraPulse.com)

360 Topic of the Week: Deep Design with Karla Tuten (37:02)

Karla is the founder of Tuten Creative, a branding, graphic design, web design and print firm with a special interest in home building. Listen to learn:

• How Karla is the only person to have fired Kevin Oakley
• What she did before Tuten Creative and why she started her own company
• Why she thinks home building is 10 years behind the marketing curve
• Why it’s worth it to go deep with branding and design (pretty logos are not enough)
• Her thoughts on marketing vs. advertising
• How good design translates to positive customer experience
• When it’s time for a rebrand

Question of the Week (1:15:11)

• Last Week: How do you feel about Zillow’s hiring of agents as salaried employees to sell their existing homes? Surprised? Not surprised? See answers here.

Resources mentioned: The Non-Designers Design Book

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 121: Deep Design with Karla Tuten appeared first on Online Sales and Marketing for Home Builders - DYC.