Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what homebuilders should start planning for now. Plus, he shares the biggest takeaways from Academy attendees and how you can attend one of THREE academies planned for 2021!

In the News (1:04)

• Who does Zillow fear? Not who you think (inman.com)
• This is the norm not the exception: Why media buyers need to prepare for issues with Facebook Ads Manager (digiday.com)
  • Start planning your ads further out
  • Have a diversified ad strategy

Special Facebook News Update(7:17)

• Highlights from Privacy and Personalized Advertising – How do they work together? – a special report prepared for Facebook agency partners
  • Privacy is not to be ignored – be prepared for what’s coming
  • Pixels and cookies are going away
  • Facebook’s Conversion API
  • Changes to consumer privacy policies
  • The return of gated content on ad platforms

Takeaways from the Market Proof Marketing Academy (20:26)

• Plus, sign up now for the VIP List to be notified of the three academy dates coming in 2021!

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon appeared first on Online Sales and Marketing for Home Builders - DYC.