Ben Rutt

In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy, and more!

Story Time (2:45)

• Becca reminds everyone that holiday time means it’s time to trim the budget. But there’s a trick!
• Kevin’s selections on his new custom home are done!

In the News (14:29)

• DYC 2020 Holiday Gift Guide (doyouconvert.com)
• Market Proof Marketing Academy – 3 dates available in 2021!
  • March 3-4
  • June 9-10
  • December 1-2
  • Join the VIP list at marketproofacademy.com

• Twitter rolls out Stories, aka ‘Fleets,’ to all users (techcrunch.com)
• Google Ads wants advertisers to give broad match another shot (marketingland.com)

NEW! Listener Questions Answered (33:16)

• Question 1: How is pricing handled when pre-selling a whole community?
• Question 2: How much is too much to spend on advertising a community or home?

360 Topic of the Week: Design Gallery Inspiration with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes (48:49)

Kevin, Andrew and Ben discuss the Keystone Custom Homes Photo Gallery – 7,000 photos tagged with every single design option and combination available. Learn about:

• The decision process to build the gallery
• Thoughts about data, gated content, customization and personalization
• How much time and resources it takes to build such an extensive gallery
• The role of marketing in product development
• Overview of Ben’s app that takes buyers through the construction process
• How Keystone Custom Homes gives back – in a BIG way
• The one big project Ben hopes to accomplish by 2022

Question of the Week (1:37:18)

Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answer here.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 127: Design Gallery Inspiration with Ben Rutt appeared first on Online Sales and Marketing for Home Builders - DYC.