Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board.

Story Time (7:37)

• Jackie Lipinski has to learn a website’s custom deck railing computer program to get an accurate quote. 
• Andrew Peek gets excited as more builders continue to reach out for guidance on how to start their very own podcasts.
• Kevin Oakley reviews the current social ad and paid search spend reductions he’s seeing and talks about the impact on organic traffic. Kevin also talks about the sales and lead metrics of one builder going viral on TikTok and how even 3+ million views can still equal 0 sales.

In the News (23:25)

• Lennar Announces $4 Billion Single-Family-Rental Venture. (BuilderOnline.com)
• New Home Sales Drop 18.2% in February, Remain Higher Than Last Year Record (USNews.com)
• More Agents Than Homes For Sale in Red-Hot Housing Market (TheRealDeal.com)
• BoxBrownie to cut prices amid COVID-fueled surge in business. (InMan.com)
• YouTube experiments with automated lists of products detected in videos (MarTechToday.com)

Question of the Week (41:27)

• Some things are just better in-person. We’re planning a new mastermind brainstorming session at the end of the year, what valuable in-person topics would you want to cover? (Aka what things do you want to talk about that a webinar just can’t tackle)
  • Submit your feedback here – we’d love to hear from you!

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 142: Builders Choosing Intentionally NOT To Sell Homes appeared first on Online Sales and Marketing for Home Builders - DYC.