Kevin Oakley, Andrew Peek, and Jackie Lipinskihave some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! ThenJen Barkan and Kevin Oakley talk with Madelyn Wingfrom CallRail, about how they listen to home builders and their needs when creating and updating existing features.
Story Time (1:05)
- Jackie Lipinski is proud to announce the new Market Proof Marketing podcast graphics are here!
- Andrew Peek shares his Instagram survey results regarding who should be creating content for builders, if influencers should be the focus of videos, and if people believe leadership should be the focus of content home builders put into the world.
- Kevin Oakley shares his theory on why he believes Twitter keeps sending him popups that he has to click “yes” on.
In The News (30:10)
- Announcing the Market Proof Awards
- Online Sales and Marketing Summit
- Zuck Outlines Facebooks’ Strategy Beyond iOS Issues (CNBC.com)
- Zestimates can’t keep up with wild housing market, agents say Agents from around the country talk about the widening gap betweenZestimates and MLS home value data as inventory shortages push prices to new highs (Inman.com)
- Utah home builder opts for no bidding wars when selling its houses (kutv.com)
- Google Data Studio Report Publishing Feature (Google.com)
Question of the Week (54:50)
Which scenario do you think is more likely to indicate that a home building company is firing on all cylinders? I think the case can be made for both, and yet I’m drawn to one over another.
1. They outperform other builders in a highly competitive market with lots of new homes sold each year as a large % of overall real estate transactions. (high volume market)
2. They outperform a small pool of competition from other builders, but they operate in a market where new home sales volume is a tiny fraction of overall real estate transactions? (low volume market)
360 Topic of the Week (59:40)
Madelyn Wing from CallRail joins Kevin Oakley andJen Barkan to talk about the offline and online tracking capabilities of Callrail. Madelyn also talks about the significant increase in call volumes they saw across the board since the pandemic as well as how they’ve listened to their users and as a result, they have decided to bring back some call forwarding features!
- How “form tracking” works and how it merges with digital data points
- Callrail can let you make call notes so you’ll know where to pick conversations back up
- How the speed of following up with leads correlates with the responsiveness likelihood of converting that lead
- Conversion Intelligence and how it’s able to track custom words you want to search for within phone calls
- How you can use CallRail as a training tool for your team
Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you!
