Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more!

Story Time (1:30)

• Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more!
• Brycerecently purchased a home and while getting a quote for a roof issue, she had a very interesting experience where the roofer requested that she purchase all the materials and then call him when she has the materials because it’s too hard for him to get materials right now.
• Andrew loves the way some builders are creating micro-video content and he gives a recent example: https://www.instagram.com/p/CQEKtQKtGke/
• Kevin shares stories from his most recent visit to a home builder and he gives some tips on how to utilize curiosity when visiting home sites to create microcontent.

In the News (24:26)

• • Market Proof Marketing Awards (marketproofawards.com)
  • Zillow claims Zestimate now more accurate thanks to tech update. (inman.com)
  • Redfin Concierge (redfin.com)
  • An inflation storm is coming for the U.S. housing market. Some economists suggest the government may be misunderstanding the size of the problem (marketwatch.com)
  • Lumber prices sink below $1,000 for the first time since March, now down 40% since May’s record high(markets.businessinsider.com)
  • If You Sell a House These Days, the Buyer Might Be a Pension Fund. (wsj.com)
  • When Wall Street Is Your Landlord (www.theatlantic.com)

Question of the Week (57:48)

• Will builders lower their prices when commodity prices decline?
  • Market Proof Marketing Facebook group

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 154: Stretching Your Creative Content Muscles appeared first on Online Sales and Marketing for Home Builders - DYC.