Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and more!

Story Time (2:11)

• Jackie had a surprise guest at her house this week, it was Kevin! (And she has never cleaned her house faster.) Plus she shares the positives and negatives of visiting the largest Amazon Go grocery store in the US. 
• Andrew also shares his most recent shopping trip experience to Walmart, where they too are trying to move towards a faster shopping experiment and how they were able to create a frictionless shopping experience. 
• Kevin gives an update on his under-construction home and discusses the benefits of taking a Matterport tour while a home is under construction. Plus he shares an interesting story at the airport of watching people try to get a cup of coffee out of a smart Starbucks machine.

In the News (22:50)

• Existing home sales in May drop for the fourth straight month as affordability squeezes buyers. (https://www.cnbc.com)
• No renters: Clayton County Board of Commissioners eliminates builders’ ability to rent, lease new homes (news-daily.com)
• Google pushes back plan to block third-party cookies until 2023 (https://searchengineland.com)
• Image Extensions are out of Beta! (oneilinteractive.com)
• About dynamic image extensions. (support.google.com)
• You can now choose and design a newly built home and put it in your shopping cart, as big builders launch virtual homebuying (https://www.cnbc.com)

Questions? Comments? Ask away on our Facebook group at Market Proof Marketing Facebook, email show@doyouconvert.com, or call 404-369-2595, and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 155: Is Frictionless Virtual Homebuying Attainable? appeared first on Online Sales and Marketing for Home Builders - DYC.