Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created.

Story Time (1:51)

• Jackie officially has a TikTok and with so much video noise in the app, she worries how when every video platform is “special”, no video platform is “special”.
• Becca turned off her IOS tracking and she is still having a very targeted experience, possibly even too targeted.
• Andrew shares a for sale by owner fail story near his home in Florida.

Rapid Fire Questions 

• When do I need to update all of my google ad keywords away from Broad Match Modified?
• What are the things to consider when you’re aiming to ramp back up your marketing?
• What are some solutions to help set appointment time slots in real-time? Answer: Calendly 

In the News 

• Instagram’s pivot to video marks the end of social media as we know it TikTok has killed the photo app star. (newstatesman.com)
• Wait until 2022 to buy a house, economists say (businessinsider.com)

Question of the Week (47:33)

• Should builders have community pages on Nextdoor & Facebook and if so, should they be the admins?
  • Market Proof Marketing Facebook group

360 Topic Of The Week: Influencer Marketing Conversations (46:00)

Kevin is joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. They discuss the reasons builders could be for and against utilizing influencers. They clarify what an influencer could and should do for a builder, including understanding if a builder should partner with an influencer for either distribution, content creation, or both. Additionally, they discuss:

• Why influencers are it’s not a one-size-fits-all option.
• Why it’s important to screen influencers because they have the potential to change your reputation.
• They discuss the definition of what and who can be defined as an influencer
• How a home builder influencer could be as easy as the utilization of your online sales team members or on-site sales agents
• Is one rock star influencer better than multiple minor influencers?
• And why it’s best not to put all your eggs in one influencer marketing basket.

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 158: Influencer Marketing Conversations with Anya Chrisanthon appeared first on Online Sales and Marketing for Home Builders - DYC.