A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?
- Story Time
- Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well
- Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum
- News
- 360 Topic Of The Week
- Going beyond Google Analytics. Usertesting and heat mapping tools you probably should be using
- Usertesting.com – Full recordings with sound from users given tasks to perform
- Mouseflow – Preferred heat mapping tool
- HotJar – Enterprise heat mapping tool
- LuckyOrange – Inexpensive but somewhat ugly heat mapping tool (but does offer chat options)
- Your Answers To Last Week’s Question Of The Week
- NEW Question Of The Week
- What is the WORST marketing campaign or tactic you’ve seen another home builder do?
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.
