A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?

• Story Time 
  • Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well
  • Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum
• News
  • Why consumers give up privacy so quickly online
  • Opendoor moves quickly to keep up with Zillow by expanding home trade-in program to all builders
• 360 Topic Of The Week
  • Going beyond Google Analytics. Usertesting and heat mapping tools you probably should be using
    • Usertesting.com – Full recordings with sound from users given tasks to perform
    • Mouseflow – Preferred heat mapping tool
    • HotJar – Enterprise heat mapping tool
    • LuckyOrange – Inexpensive but somewhat ugly heat mapping tool (but does offer chat options)
• Your Answers To Last Week’s Question Of The Week
• NEW Question Of The Week
  • What is the WORST marketing campaign or tactic you’ve seen another home builder do?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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