Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss the concept of “buy once, cry once” when selecting appropriate content creation tech items. They also well as they talk about why done is better than perfect and they give advice on how to get the most out of connecting with other marketing, online sales, and home building leaders when attending the Summit.

Story Time (2:40)

• Julie teaches us the term “Buy Once, Cry Once” regarding making a large purchase that will improve your life and career.
• Jackie’s husband was finally able to purchase out-of-stock speakers that he has been trying to buy and searching for daily since February, but not due to the company’s marketing efforts.
• Andrew reminds everyone that you don’t always jump on a marketing bandwagon just because an opportunity exists.

In the News (21:20)

• Facebook Ad Revenue Jumps to $28B in Second Quarter (hollywoodreporter.com)
• Redfin to include ‘climate risk’ in all listings as Americans consider climate change when buying (www.geekwire.com) (https://climatecheck.com/)
• TikTok Confirms Pilot Test Of TikTok Stories is now underway (techcrunch.com)
• Oh Facebook Changed Its Privacy Settings Again (/techcrunch.com)

360 Topic of the Week: Tips for Making the Most of the Online Sales and Marketing Summit (38:25)

• Advice for New People
• Context Matters
• Competing against Your Own Data Points
• Networking

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!