Kevin Oakley, Andrew Peek, andJen Barkan discusswhat to say when you have nothing to say to people who have been on your waitlist for a long time. Plus the team discusses why professionals can no longer fake it until they make it, and the team discusses Kevin’s latest article on the “3 inconvenient truths to buy online”.

Story Time (1:52)

• Andrew shares a secret that even influencers know the numbers are inflated, but shhh don’t tell anyone else.
• Kevin is done letting people fake it until they make it.
• Jen talks about a recent coaching call where the online sales team has been advised not to reach out to people on the interest list because management has no community updates…say what?

In the News (35:10)

• Leading Online Sales Specialists – The Importance of Knowing the Role )doyouconvert.com)
• 3 Inconvenient Truths About ‘Buy Online’  (probuilder.com)
• Q+A WITH TAYLOR MORRISON ON DESIGNING AND BUYING A HOME ONLINE (builderonline.com)
• Advertisers Are Hijacking Your Dreams, Scientists Say (https://www.popularmechanics.com)
• Facebook is rebuilding its ads to know a lot less about you (theverge.com)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!