Kevin Oakley, Andrew Peek, and Jen Barkan dive into "The Coming Soon Community Playbook for Online Sales Specialists", Jen Barkans's latest blog that gives crystal clear instructions on what steps Online Sales Specialists need to take when they have a new home community launching soon. They also discuss easy wins companies can take to make an exceptional customer experience, why you are who you surround yourself with, and some recent marketing experiences that went wrong. 

Story Time (02:43)

• Jen and her husband are officially in their motorcycle crews and she shares their motorcycle “road names.” 
• Andrew wants to make sure that you’re surrounding yourself with like-minded people who want to better themselves. 
• Kevin shares why the packaging of marketing matters and how it applies to his recent bad experiences with AT&T and his Sony TV’s experience.

In the News (19:17)

• The Benefit of Clear Goals for the New Year (probuilder.com)
  
• The Coming Soon Community Playbook for Online Sales Specialists (doyouconvert.com)
• Two Industry Experts Forecast Their Predictions For 2022 (builderonline.com)
• Why all your coworkers who quit are about to come back as ‘boomerang employees’ (cnbc.com)
• FHFA to Impose Hefty Upfront Fees on Second Home Purchases (nahbnow.com)
• Online Sales Academy coming March 30-31, 2022 in Texas, yeehaw! (onlinesales.doyouconvert.com/sales-academy)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!