Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss what a content market matrix is, how it can be applied to home builders, and how to think about it in terms of where your content should exist within it. Plus the team discusses website hostage scenarios and how “buy online” plays into it, sneaky syndication companies, and more!

Story Time (01:40)

• Jackie finally gets off a 6-month waitlist for a new daycare that has an opening in …September of 2022.
• Andrew discusses the next steps for 2 influencers that are being hired to build the brand of a local bodybuilder.
• Kevin shares a website hostage scenario and how "buy online" plays into it. He also is has been made aware of a syndication partner that wants a 2-year agreement to cover an entire state but has notified the builder even with the agreement there will be future increases in costs? Um... no thanks. Also if anyone has a lead on propane tanks Kevin will be forever grateful. 

In the News (25:14)

• The Visual Content Series from Do You Convert >>> https://marketing.doyouconvert.com/visual-content-series/ 
• The Market Proof Awards >>> https://www.marketproofawards.com/2021-winners/ 

• What Is A Content Marketing Matrix & Do We Need One? (searchenginejournal.com)
• Home Buyers Narrow Home Search With Technology (www.nar.realtor)
• It's the beginning of the end for YouTube Originals (https://mashable.com)
• Introducing Subscriptions: Helping Creators Earn Recurring Monthly Income on Instagram (business.instagram.com)
• The inventor of PlayStation thinks the metaverse is pointless (www.businessinsider.com)
• Join Do You Convert at the 2022 International Builders’ Show (doyouconvert.com)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!