Ep 229: So You Need Foot Traffic

Jul 28, 2022 | By Market Proof Marketing Podcast

Market Proof Marketing · So You Need Foot Traffic

Kevin Oakley, Andrew Peek, andJulie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they’re seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what builders need to know.

Story Time (2:13)

Julie is now the general contractor of her home project.
Andrew is also playing contractor for a playground.
Kevin discusses the biggest friction points for home builder leaders at this time.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor.

In The News (20:43)

Reminder – you can no longer create or edit ETAs (https://searchengineland.com)
Instagram Launches ‘Searchable Map’ That Allows Users To Explore Popular Tagged Locations(www.digitalinformationworld.com)
Zillow's new tool powers home searches in up to five areas at once, letting shoppers move as fast as the market(zillow.mediaroom.com)
Buyers gaining time and options as competition eases. (zillow.mediaroom.com)
New Home Construction Keeps Sinking As Housing Market Demand ‘Quickly’ Dries Up (forbes.com)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!