In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events.
Kevin and Greg discuss:
- What makes PCBC different from other conferences in our industry
- What to expect at PCBC this year
- The impact of TikTok on how consumers utilize social media
- How event organizers can create an environment where impactful moments happen naturally
- How marketers should think about the word “experience” in 2023
- & More!
Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
