In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working in the “dirt.”

You MUST watch this IG story from EA Homes before you listen for the best context.

• Story Time 
  • Kevin & Andrew share their in-depth chat with a Facebook rep
• News
  • Yes, the housing market is changing. No, you shouldn’t freak
  • Facebook removes 5,000 targeting options you probably shouldn’t be using anyway
  • Becca from DYC goes on the hunt for a great VR experience
• 360 Topic Of The Week
  • Branding Tug Of War with Jenny NeSmith
    • Building your own tools can be expensive, but sometimes right (ex: Design Studio)
    • Painting a rainbow staircase = new community leads? (Yep)
    • Influencer marketing
• Answers to Last Week’s Question Of The Week
• This Week’s Question Of The Week
  • Do you invest time or money in pure branding activities that you know you will not be able to track direct sales to?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!