Kevin Oakley is joined by
Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going into marketing but also highlight the mental shift one has to take in order to switch over.
Kevin and Nicole discuss:
- The background of Chesapeake Homes, where they build, the volume, price points and master plans.
- How vital remembering everything from the sales side is when going to the marketing side.
- Letting go of an immediate checklist and finding ways to shift mindsets
- Skills earned through a sales background that benefit your career
- Being self aware of your struggles and persevering through them
Questions? Comments? Email show@doyouconvert.comor call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
