Due to Thanksgiving, Kevin Oakley takes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below:
- Street Cred: It's not just about having skills and insights; it's about demonstrating them in tangible ways. The challenge here is overcoming skepticism that might stem from predecessors' failures or a history of ineffective marketing roles within your company. It's about showing real, measurable impact - turning skepticism into belief through small but significant victories. Remember, it's not just about doing your job well; it's about being seen as doing it well. Once you have it, you also have to use it and take a risk on the next big initiative.
- Influence: The essence of leadership in marketing isn't just about external messaging and campaigns. It's critically about influencing those within your organization. You need to win over not just your team but other departments as well. This requires a balanced approach of communication, diplomacy, and assertiveness. The idea is to align everyone's efforts towards a common goal, ensuring that even your external successes are supported and sustained internally. (If it can't be sustained - what's the point?) This is where your ability to manage and direct not just projects but people and perceptions truly comes to the forefront.
- Talent:Talent goes beyond just mastering the tools of the trade. It's about understanding the psychology driving human behavior. This understanding is the bedrock upon which all your strategies should be built. Moreover, it's vital to have a comprehensive grasp of the entire customer journey. It's not enough to craft messages; you need to understand their impact throughout the customer's interaction with your brand. Lastly, staying ahead in marketing technology is crucial. This isn't about chasing every new trend but about wisely integrating technology that 𝐚𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐬 your deep understanding of psychology and the customer journey and aligns with the needs of your builder or your customers.
Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
