This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons.

• Story Time 
  • Andrew’s falling deeper in love with Amazon and their products.
  • Becca’s building a new house!
  • Kevin wants you to make sure you are conscious of the trade-off between results and efficiency – sometimes doing this a less efficient way is better.
• News
  • Snapchat and Amazon may be looking to team up (or more?)
  • Amazon isn’t building their own houses yet, but they did invest in a modular building company via their Alexa fund
  • Website redesign mistakes that destroy SEO
  • Google Trend data analysis for Sept 2018
  • Top 3 marketing takeaways from the 2018 Online Summit – via Andrew
• 360 Topic Of The Week
  • Are marketing calendars a must-have tool in your arsenal, or a complete waste of time?
• New Question of the Week
  • What documents/dashboards/reports do you look at on a regular basis to tell you where marketing SHOULD be going?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 33: Trash Your Marketing Calendar appeared first on Online Sales and Marketing for Home Builders - DYC.