In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares its inspiration and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.

Story Time (01:44)

• Beth recently visited a new creamery and it had her contemplating digital and physical discoverability.
• Julie noticed a builder was marketing based on strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things.
• Jackie has had to teach a builder that discoverability does not always equal intentional leads. 

The News (12:46) 

• Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. (https://www.doyouconvert.com)
• The Greatest Books I’ve Ever Read (https://www.willduder.com)
  

Things We Love Things We Hate (36:55)

• Julie loves that the end of school is happening but is annoyed by the last minute events.
• Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it.
• Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking.

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