Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! 

Story Time (04:30):

• Kevin talks about builders finishing the year strong, and the growth planned for 2025 
• Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams 
• Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for 

In The News (21:08):

• Beyond The Artboard: Hedgefield Case Study (https://www.doyouconvert.com)
• Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team)
• ChatGPT search is now available to all free users ( https://searchengineland.com)
• Why Zonda's Latest Millennial Survey Matters (https://www.builderonline.com)
• Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' (https://www.realtor.com)
• 2024 DYC Wrapped -- Coming Soon! 

Things We Love - Things We Hate (44:17): 

• Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. 
• Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? 
• Kevin shares a story about his son, and a great moment they shared recently. 
 

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