In this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. From a sister’s “accidental” contract to the unexpected post-sale influence of a handyman, this one’s all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data myths, and the tangled web of AI over-promises—yes, we’re looking at you, Siri.
Story Time (01:00):
SPECIAL ANNOUNCEMENTS
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In The News (16:45):
What's Your CTR Telling You? A Guide to Understanding Click-Through Rate
Apple Is Lying About Apple Intelligence
Perplexity's Biggest Ad Yet Pits Its AI Search Against "Poogle"
Things We Love - Things We Hate (41:29):
