Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities?

• Story Time 
  • Creepy ads are targeting Andrew (and his new home progress)
  • Becca is feeling a bit left out in the cold
    • An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers
  • Kevin wants you to dig into “targeted display” and has an update about Builder Magazine’s social media article
• News (8:22)
  • Agorapulse checks to see which layout in FB performs best for getting traffic to your site (but we respectfully disagree)
  • More reasons you should own all of your own accounts when working with a partner / agency
  • Google responsive ads get an upgrade (already!)
• Answers Last Week’s Question Of The Week (56:40)

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.