How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like.

• Story Time 
  • Andrew & Becca have updates on their new home progress
  • Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren’t improving faster…
• News (19:35)
  • Google’s Home Alone ad wins the internet. We break down why it went viral and what they did well.
  • Some luxury developers are offering out of this world incentives…
  • Mobile-first indexing now powers more than half of Google search results. What’s that mean?
• 360 Topic of The Week (30:33)
  • OSC Straight Talk with Andy Gottesman from M/I Homes
• Misc Links
  • This American Life episode on what caused the Great Recession
  • ZillowTheDog on Insta

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC.