How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing the products that make up our homes – are you capitalizing on those efforts? Apologies for some audio inconsistencies, but if you can hang in for a few minutes you’ll be positively hooked with the wisdom Tim shares.

• Story Time 
  • Geofencing isn’t something you should be paying extra for, or should find mysterious / magical
  • Interactive game show! Which bar does better business based on social media metrics?
  • Cougar selfies are moving to Instagram from Facebook?
• News (10:26)
  • Market Proof Marketing t-shirt swag available (Happy Acres, Presale Without Fail, and more). 100% of proceeds goes to charity.
  • Costs for social ads are dropping as more users / CTRs continue to increase
  • The shifting sands of attribution / Why branding is something you can’t completely ignore
  • TrustInsights “headline trends’ for 2019
• 360 Topic of The Week (29:28)
  • A Fireside Chat with Tim Rethlake from Hearth & Home Technologies (Heat&Glo, Heatilator, Majestic, and more)
    • “I’m in the romance and entertainment business.”
    • “We’re shifting from being in the business of helping sellers sell, to helping buyers buy.”
    • “2019 will be a good year. It will be a different year.”
    • Connect with Tim on Twitter

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 42: A Fireside Chat With Tim Rethlake appeared first on Online Sales and Marketing for Home Builders - DYC.