There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our answers about Facebook ad targeting.

Story Time (2:47)

• Becca shares the value of taking marketing photos as soon as homes are finished, and what happens when time gets away from you.
• Thaïs had a fantastic chat experience that was half bot/half human.
• Andrew ponders when it’s appropriate for builders to share “expert knowledge” in a public forum.
• Kevin advises that when change is happening, the scoreboard isn’t always the best indicator of success. Plus, how his stubborn ways led to weeks of unnecessary discomfort.

Audience Question (22:24)

Sandra in South Carolina asks: “I was reading through your article on Facebook ad mistakes and read how your should target within a 15 mile radius of the community. The majority of our buyers are moving here from the North Atlantic states. My question is… how would I use utilize Facebook advertising for this scenario?” Hear Andrew’s answer.

News: (28.28)

• iBuyer Map Tool
  • Where iBuyer services are hot, where they’ve completely disappeared, and why
• Google is Delivering Less Organic Search Traffic than Last Year (SearchEngineJournal.com)
  • Plus, what makes DuckDuckGo unique, and worth watching
• Now You Can See and Control the Data That Apps and Websites Share With Facebook (FB Newsroom)
  • What does it take to truly manage web privacy and are people willing to do it?
• Deepfakes
  • Potential marketing uses
  • This Genius Used Deepfakes to “Fix” the new The Lion King (via futurism.com)

We’ll be back next week with a new 360 Topic of the Week!

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 64: News Blitz – iBuyers, Organic Search, Web Privacy and Deepfakes appeared first on Online Sales and Marketing for Home Builders - DYC.