In this story and news-packed episode, Kevin, Andrew and Jackie go into depth on a few big topics. They tackle:

• The future of the home builder’s role post-close
• No more excuses for home builders NOT to have reliable marketing data.
• Marketing multiple communities in close proximity to one another with simultaneous launches
• and so much more…

Story Time: (4:52)

• Jackie discusses FB Messenger, IG Direct & automatic replies – opportunities and cautions when using social messaging.
• Andrew’s new home saga is not over! Now he’s going through warranty woes. We talk contractors, customer service and the future of home builders’ role post-close.
• The gauntlet: Kevin’s first time running a political ad on social media.

In the News: (31:32)

• The Online Sales Academy is back! March 4-5, 2020 in Downtown Phoenix. More info here.
• 3 Ways to Optimize Your Website for Greater Revenue and Happier Customers (ProBuilder.com)
• Holiday Marketing Guide 2019 (Facebook.com)
• How Companies Learn Your Secrets (NYTimes.com)
• Twitter Will No Longer Accept Political Ads, Says CEO (Adweek.com)
• Forrester predictions for CMO role are dire, but there is hope for current CMOs (MarketingLand.com)

Questions Answered from the Market Proof Marketing Facebook Group (52:35)

“HELP! How do you manage advertising multiple community launches with event dates within 1 week of each other, locations within 5-15 miles of each other, and within the same price range without over-saturating messaging or confusing consumers? This is something I face on the daily working for a builder with an abundance of similar products, launch dates, and locations. I’m trying to learn how to juggle everything simultaneously but I feel like our messaging and conversions are suffering because of these issues. Is anyone else dealing with a similar issue? All advice is welcome!” View conversation in Facebook group.

“Drop your most reliable laptop suggestions!My Dell XPS has been cursed with issues and may have finally given up on its fight to live. I want to bring solid suggestions to the plate. Must be lightweight, as I travel a lot.” View conversation in group.

“We’re LATE to the video train, but for those of you who have done it for a while (whether polished & produced, or down & dirty iPhone agent home tours) – do you find it worth the time and $$? Which approach has worked best (polished vs. candid & simple)?” View conversation in group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 73: Warranty Woes, Political Ads, Big Data – Oh My! appeared first on Online Sales and Marketing for Home Builders - DYC.