Ryan Snarr, Director of Marketing for Destination Homes, joins us this week to discuss the necessities and pitfalls of purely creative marketing work in home building. Also, Andrew’s warranty saga continues, Facebook changes their branding, and how should agencies really charge for their time?

Story Time: (0:45)

• Warranty Woes Part 2 with Andrew: The value of setting customers’ expectations

In the News: (5:06)

• Introducing our new company brand (Facebook.com)
• Facebook to limit the number of ads that pages can run simultaneously (MarketingLand.com)
• UPS and CVS to deliver prescription medicine via drone to US residential customers for the first time (TechCrunch.com)
• Let’s kill the hourly rate: We are leaving money on the table (SearchEnglineLand.com)

360 Topic of the Week – Getting Creative with Ryan Snarr (20:05)

Ryan joins us from beautiful Salt Lake City, Utah! We discuss how small design details have huge impact on the livability and longevity of a community, plus:

• His creative agency background
• Taking risks with the Garage-Muh-Hall (pics below)
• Balancing creative marketing with analytics and strategy
• Working with what you’ve got
• Rethinking the customer testimonial
• Run with Ryan
• The story of the Snarrly Lunchbox: how Ryan figured out Twitter

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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