What do we really know about the effectiveness of digital advertising? Are brand keywords worth it? In our first ever 2-part news series, we examine if digital advertising actually works, scenarios where it might not, and if not, why are we spending all this money? We also talk withLynne Davis, CEO and Founder of NterNow, to learn how to create experiences that today’s independent home buyer wants.

Story Time: (1:50)

• Jackie: West Elm Holiday House Pop Up in NYC: the trend of shoppable staged homes that showcase real estate listings.
• Kevin: It’s almost that time of year to shift ad spend “entirely” to content and remarketing.

In the News: (13:17)

• Helping advertisers, publishers, and partners comply with the California Consumer Privacy Act (CCPA) (Google.com)
• The new dot com bubble is here: it’s called online advertising (TheCorrespondent.com) – Per Kevin, this article is required reading for all marketers

360 Topic of the Week – Creating Desirable Customer Experiences with Lynne Davis (28:22)

Lynne Davis is the CEO & Founder of NterNow, a secure instant access system for today’s independent home buyers.

We dive deeper into the concept of unattended access, percentage of lost leads from NOT having instant access, and how to create a sales process that supports instant access. Lynne a treasure trove of stats that support unattended access, some of which may surprise you.

QOTW: What’s on your holiday wish list? (We’ve got some recommendations in our 2019 Holiday Gift Guide.)

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!