This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DYC team.

Story Time (3:16)

• Jackie has big news!Also, email continues to be one of the most effective marketing strategies; she reminds us to clean up our prospect lists for 2020.
• Andrew was completely disappointed after buying from several retailers he’s not familiar with (aka, not Amazon). Lesson: incorporate small actions (emails, video emails, checklists) to set customer expectations and keep them informed throughout the build process.
• Kevin posits that it’s not always strategic for marketing professionals to start with what you know, especially when changing industries or roles. Remember – the winning intersection is solving external and internal problems at the same time.

In the News (20:35)

IBS 2020 is almost here! DYC takes the stage for FOUR sales and marketing education sessions. We’re excited to share what’s new and coming soon in our industry. Join us for:

• Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics (Jan 22 at 10:15 a.m.)
• From Online Lead to Onsite Sales Team: Creating a Seamless Buyer Journey (Jan 22 at 10:15 a.m.)
• Presale Without Fail: The Secret to Launching New Communities with Maximum Results (Jan 23 at 10:15 a.m.)
• 5 Mistakes Builders Make with Google Ads & How to Fix Them (Jan 23 at 10:15 a.m.)

Get all the details here.

360 Topic of the Week – CRM Success with Abbie Mirata (30:58)

Abbie Mirata

Abbie Mirata is VP of People and Culture for ApostleTech, the premier (in our opinion) SalesForce implementation and support partner. She is a 17-year veteran of the home building industry, having occupied roles such as onsite sales, sales management and national director of sales for for a variety of organizations. Learn how she transitioned to the world of CRM and her take on the unique opportunities CRM offers home builders. We discuss:

• CRM challenges, myths and misconceptions
• Tips for home builder CRM success
• For small builders, is a single, integrated system worthwhile or attainable?
• Why marketers should get excited about CRM – tracking the digital buyer’s journey

Abbie is also the founder of Kyndly – a nonprofit that helps people find ways to hold themselves accountable to compassion and empathy in their personal and professional relationships. Learn more about Kyndly and her motivation for starting a nonprofit despite (or maybe because of) her very busy professional life.

Question of the Week (1:09:23)

Last QOTW: What new technologies are you looking forward to using in 2020 to enhance the home shopping or buying experience? See the answers here.

New QOTW: What department or group in your organization has the potential to impact your results the GREATEST in 2020? (Either by improving their results, or by continuing their strong momentum from last year). Answer in the Market Proof Marketing group on either Facebook or LinkedIn.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 82: CRM Success with Abbie Mirata appeared first on Online Sales and Marketing for Home Builders - DYC.