(Apologies in advance for fluctuations in Kevin’s audio – he switched mics mid-episode without realizing it!)

This week we chat with Kody Smith, President and Founding Partner of NoviHome, a suite of app-based technologies that enhance the home buying and building process from first point of contact all the way through contract. The NoviHome technology has been picking up steam with home builders, so Kevin takes this opportunity to ask all the preliminary questions you might want to  know. Also, some perspective on historically low interest rates, and what marketers are saying about being prepared for COVID-19.

Story Time (1:19)

• Kevin is writing an article about digital attribution methods and identifies a series of marketing bubbles that are bursting.

In the News (7:47)

• Tik Tok – Please Stop (1000Watt.net)
• U.S. 30-Year Mortgage Rates Tumble to a Record Low of 3.29% (Bloomberg.com)
• Mortgage rates fall to all-time low amid coronavirus concert – here’s why you should think twice about waiting to refinance (MarketWatch.com)

360 Topic of the Week: Registering Walk-In Traffic in the Year 2020 with Kody Smith (23:09)

• Learn how NoviHome makes the sales process less complex for the agent and improves the buyer experience. Plus, why onsite agents get hooked on the software after registering 10 prospects.

QOTW (1:10:11)

Last week:Coronavirus– do you think there’s a need for home builders to have a plan to deal with the impact? Or is it fake news and we should all just wash our hands a bit more? See the answers here.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 91: Registering Walk-In Traffic in the Year 2020 with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC.