How do you handle a prospect when nothing happens after 45 days? After 90 days? Do you just chalk it up to someone who wasn’t really serious? Sales motivator Nicki Joy got it right. She says, “Follow-up is your first customer-service test.” For more effective follow-up with long-term prospects, email is the tool of choice—if you use it properly. Mike shares 5 tips for better engagement from your long term follow up in his latest article in Professional Builder Magazine.

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