It’s the start of a new quarter, and with that inevitably come a flurry of product updates from our favorite platforms. You may have seen an email from Meta informing you that “your catalog will soon be updated with videos.” This new feature goes into effect on April 18, 2025.
Like most other platforms, Meta is rolling out automated features that add more content to ads. More often than not we see these features cause accuracy problems and inflate spending with limited improvement in results. In this case, Meta will pull videos from your website or other public channels to supplement the content on your ads.
