Sometimes, more is better. And that's exactly what you'll get at this year's Rally! Like always, expect game-changing sales insights from the best and brightest in our industry -- but for 2023, we've super-sized things with 30 more minutes of content, video highlights, audience interactivity, and a few fun surprises. Why more? Because the last couple years, while interesting, have been scary. One of the strongest housing booms we’ve seen has now led to a correction, which means big changes for sale pros. Thanks to rising interest rates, affordability concerns, and uncertainty if prices will fall, buyers have lost their confidence it is safe to buy. But you aren’t doomed, it just means the strategy must be adjusted. Join us to learn a different process and message for creating urgency. Get practical and tactical ideas to drive certainty. Leave inspired, but also armed with tangible how-to’s for thinking, acting and speaking differently to today’s buyers and achieving sales success in 2023.

With the industry emphasis on digital transformation, coupled with the unprecedented market conditions of the past two years, many builders are unsure how to appropriately establish a digital sales and marketing budget. Bolstered by detailed visual data, real-world examples and an interactive calculation tool, this session will present and demonstrate a clear, step-by-step formula to quickly calculate an optimal budget that encompasses lead generation tactics, paid and earned media and brand awareness outreach needed to reach your sales goals. Learn how to right-size a budget for each individual community and how to monitor and refine to account for changes in market conditions, consumer demands and shifts in advertising performance.