Do You Convert is honored to attend and speak at the 2025 International Builders’ Show in Las Vegas, NV! Join the Do You Convert team Kevin Oakley, Karla Tuten, and Julie Jarnagin, who will be presenting at IBS on Feb 25 - Feb 27, 2025. We can’t wait to see you at the 2025 International Builders’ Show. Here’s where you can find us:
Sessions by Day:
Tuesday, February 25 | 8:30 - 9:30 AM | Punch List: 25 Marketing Mistakes Builders & Remodelers Make
Tuesday, February 25 | 12:00 - 12:30 PM | Harness the Power of Brand Consistency
Thursday, February 27 | 8:30 - 10:30 AM | The Experience: Leveraging Tech & Touch for Exceptional CX
Punch List: 25 Marketing Mistakes Builders & Remodelers Make
Speakers: Julie Jarnagin, Mindy Lepp, Brian McCarthy, and Steve Shoemaker
Tuesday, February 25 | 8:30 - 9:30 AM
LVCC - Learning Labs - West 232
Everyone wants to talk about the marketing campaigns and strategies that worked, but some of the biggest lessons come from the ones that didn’t! Learn from the mishaps of four veteran new home and remodeling marketing leaders and gain valuable knowledge from what they’ve tried and what they would do differently. Understand the pitfalls to avoid, including poor strategy, listening to the wrong feedback, over-relying on gimmicks or promotions, overlooking digital trends, neglecting customer feedback, and more. Discover the top 25 marketing pitfalls builders and remodelers commonly face and walk away with practical strategies to avoid them and optimize your marketing efforts for maximum impact.
Harness the Power of Brand Consistency
Speakers: Karla Tuten and Casey Needham
Tuesday, February 25 | 12:00 - 12:30 PM
LVCC - Sales Central - West 311
This unique program breaks down top brands inside and outside the homebuilding industry to highlight the importance of brand strategy and consistency to increase brand recognition and create compelling customer experiences. Using M/I Homes’ award-winning rental campaign as a backdrop, you’ll be guided through a plan to assess your own brand and strengthen your visual identity to ensure your messaging resonates across all touchpoints. Uncover the 95/5 branding rule, see how to share your values through stories that connect, and learn tips to consistently strengthen trust, enhance customer service, and reinforce your company’s identity.
The Experience: Leveraging Tech & Touch for Exceptional CX
Speakers: Kevin Oakley, Tim Bailey, Chip Bell, Paul Cardis, Brian McCarthy, Jane Meagher, and Jessica Seidel
Thursday, February 27 | 8:30 - 10:30 AM
LVCC - Spotlight Room - West 326
Discover how to accelerate your customer experience (CX) in homebuying with the perfect blend of cutting-edge technology and exceptional human connection. This dynamic session will reveal how AI and mobile platforms are accelerating our ability to make homebuying easier—from pre-sale to post move-in—while showcasing amazing innovations in the human experience that go beyond what technology can deliver alone. Get a comprehensive look at the various CX advances and tools available and why they work so well. Hear best practices being successfully used in other industries. Be inspired by success stories from leading builders who are going above and beyond to transform CX. Through expert conversation, engaging visuals, “in the field” examples, Q&A and more, you’ll learn actionable strategies that combine the power of tech with personalized experiences to elevate your game and delight customers.
We’re excited to see you at the 2025 International Builders’ Show in Las Vegas! Let’s connect—don’t hesitate to reach out ahead of time or find us at the show.
