In Kevin’s latest article for Professional Builder Magazine, he explains it’s become increasingly clear that there’s a new precious commodity that some builders have, and others do not. He’s talking about data—along with artificial intelligence (A.I.) and machine learning—as both the current opportunity and a future risk if you’re not on board.

• Make sure you are collecting the right data and keeping it well organized in your CRM
• How to use A.I to improve social media advertising 
• Improvement of Google ads through the use of A.I. 

Kevin shares “Its importance will soon—perhaps this year—outweigh individual land positions and cost of goods sold. I believe the home building companies that learn to use this resource well will dominate their competition and find new avenues to profitability.”

You can read the full article by clicking the image below: