Did you know that texting is now the most used form of communication for American adults under 50? While it is a quick and effective way to reach customers, rules do apply.

In the latest issue of Professional Builder, Mike Lyon walks us through the legalities of texting, important considerations for home builders, and how texting fits into the new home sales process. He covers:

• Written consent
• Opting out
• The National Do Not Call Registry
• Rules of the Telephone Consumer Protection Act
• Tips for getting the best results from texting during the new home sales process

You can read the full article by clicking the image below:

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