2017 is right around the corner, and the International Builders’ Show is back at it, bringing the latest techniques and strategies to trendsetters and top sales performers from all over the nation. Each year we share with you the latest secrets from the front lines. If it is creating results, then you’ll hear about it from us! This year we’ll be leading seven different informative sessions about online sales & marketing that you won’t want to miss:
Download best practices discovered from working with over 400 Online Sales Specialists. These methods come field tested straight from the front lines, and will keep your competition chasing your success. Take your program from good to great at this must-attend event. Leave with powerful and actionable tips designed for both new and established online sales programs.
Go beyond being social with your social networks. Learn how to drive real measurable results on Facebook – increased walk-in traffic, online traffic, appointments, and sales! Cut through all the noise and gain a better understanding of how to tap into the largest shift in advertising since Google was created.
Office Hours w/ Kevin: Following this session, you are invited to stick around to work one-on-one or in small groups with Kevin to have him review your social media and answer any specific questions you may have.
Continuing Education Credits: .5 CE Hour
With 92% of buyers starting their home search process on the Internet, it’s critical that builders present their homes in an engaging and appealing way—online and onsite—from the start. Get an overview of the hottest digital selling tools on the market, including virtual reality, Matterport 3D, augmented reality, webrooming, drones and more. You will learn why these tools are an effective and necessary part of the selling process in today’s hyper-connected world.
Already running ads on Facebook, but not sure you’re seeing the results you should? Have the basics mastered, but wondering what’s next? In this advanced Facebook session, we’ll dive deeper into this topic than you can anywhere else at this year’s show. Hear the lessons Kevin’s learned from creating and optimizing nearly half a million dollars in Facebook campaigns for builders across the country.
Office Hours w/ Kevin: Following this session, you are invited to stick around to work one-on-one or in small groups with Kevin to have him review your social media and answer any specific questions you may have.
Continuing Education Credits: .5 CE Hour
Facebook is both the king and queen of social networks today, but that doesn’t mean you can afford to ignore all the rest. Get up to speed on the potential benefits and pitfalls of the other social networks in this fast-paced session. Walk away knowing where you should be investing your time, energy, and money – and what is okay to leave on the back burner.
Office Hours w/ Kevin: Following this session, you are invited to stick around to work one-on-one or in small groups with Kevin to have him review your social media and answer any specific questions you may have.
Continuing Education Credits: .5 CE Hour
The 2015-2016 Lead Response Survey revealed a quality score of .08 out of 3. This overwhelming lack of response by new home sales professionals means a paradigm shift is in order. Online requests are some of the highest converting prospects but are categorically ignored by the general selling population. Make 2017 the year to take control of your leads to boost sales. During this session, learn what is required to create the best customer experience through sales automation and enhanced personalization. You’ll see proven, real-world examples email responses, video messages and prospect calls that will allow you to go beyond “checking the box” on follow-up and create the most memorable shopping experience. Take this formula back to your sales team and teach them how to dominate their market.
Continuing Education Credits: 1 CE Hour
Do You Convert’s Kevin Oakley will broadcast live from the show floor to answer ANY question you have about online lead conversion or lead generation. No scripts, no presentations, just direct and honest advice based on DYC’s two decades worth of experience converting browsers to buyers. A limited number of Starbucks gift cards will be given to those who ask a question.
Not going to be attending the Builder’s Show? Submit your question in advance by emailing it to show@doyouconvert.com
