The 2017 Digital Marketing Holiday Gift Guide

The 2017 Digital Marketing Holiday Gift Guide

Nov 2, 2017 | By Kevin Oakley

Are you a digital marketer or know one in your life? We’ve put together a comprehensive holiday gift guide sure to “wow!” All of the items on the list are ones that we’ve used personally, or have been given the thumbs up by creative professionals we trust. Whether you need the right tools to create more compelling content, to organize your fast-paced life, or to elevate your learning – we’ve got it all covered.

Perhaps best part about this list is that through the magic of Amazon, any items you purchase by linking from this page will allow us to help struggling orphans and children in Guatemala. Yep! 100% of all money raised will go to Suffer The Children.

Choose a category below to browse this year’s list or just keep scrolling.

Gifts for Better Video & Photos

Creating high quality photo and video content of your homes and communities has never been easier with the help of this list. That is great news, because consumer expectations from your website and social media presence just keep increasing. None of the items on the list will idiot proof the process, but that’s good news too – it means your competition may never figure it out.

DJI OSMO Mobile

This handheld stabilizing gimbal means you can now capture walk-through tours and capture highlights of your homes just like the shots you see on HGTV. The Osmo Mobile allows you to use the amazing camera on your smartphone as the recording device allowing you more flexibility to upgrade over time. A perfect entry-level option for video capture.
Current price as of Nov 1st, 2017 – $249

DJI OSMO

Like it’s little brother the Osmo Mobile, the Osmo smooths out all the unintended shake and movement from your shots. This more expensive version includes a 4K dedicated camera allowing you to use your camera as a viewfinder and makes the whole process a little easier to control. This one is for higher level pro use.
Current price as of Nov 1st, 2017 – $469

GoPro Hero6 Black

Let’s get this out of the way – you probably don’t want to use a GoPro for your interior beauty shots. The lens has a very wide angle that can distort the walls a bit. However, this camera isamazing at outdoor community shots or “day in the life” videos (a favorite of YouTubers). It’s built-in time-lapse feature is also very handy.
Current price as of Nov 1st, 2017 – $497

Rode VideoMicro

Rode microphones are universally loved, and this is the latest generation of one of the best selling compact shotgun mics of all time. Snap this mic on to your favorite DSLR, GoPro, or Osmo (adapters may be needed!) and your audio will jump off the screen. Perfect for interviews where you don’t want to have a visible mic in frame.
Current price as of Nov 1st, 2017 – $59

Olloclip

This handy little device allows you to turn your camera phone into a wide-angle beauty capable of taking breathtakingly high quality real estate photos – especially indoors. Now you can feel confident about grabbing above average content on the run when needed. Make sure you get the version that matches the brand of your phone.
Current price as of Nov 1st, 2017 – $99

DJI Mavic Pro Platinum

Of course, this list would never be complete without a drone! Here’s our current favorite for most uses. It’s extremely compact (folds into the size of a bottle of water!), easy to fly, and has a 4K lens. Another plus – it has built-in obstacle avoidance to make your flights as safe as possible. The best drone is the one you can bring with you!
Current price as of Nov 1st, 2017 – $1,099

Ultra-Wide Zoom Lens

If you already own an SLR by Nikon or Canon then you’ll want to pick up the appropriate matching lens.
Nikon 14-24mm f/2.8G
Canon 16-35mm f/2.8L
These babies will likely be more expensive than the actual camera body you will put them on, but they are worth every single penny. Why? They make every room in your home appear larger and more spacious without a lot of distortion around the edges. They also feature a consistent f/2.8 aperture (that means you can keep higher shutter speeds in low light situations or reduce the need to use a flash). It also lets you get that background blur on close up shots that makes Instagram go crazy!
Welcome to video production heaven for serious tech-heads.
Current price as of Nov 1st, 2017 – $1,896

Ricoh Theta V 360

If you’re looking to stay on the bleeding edge you’ll want to check out the Theta V 360 Camera by Ricoh. It offers vastly improved (compared to previous versions) video recording and crisp still videos in easy to use 360 formats. With both YouTube and Facebook making 360 content easy to share it offers a wow at the push of a single button. Plus – all content is VR ready! Ready to take it even further? Combine it with a tool like immoviewer (tell CEO Jeff Turner we said hello) and create 360 walk-through tours in about 30 minutes or less per model or inventory home.
Current price as of Nov 1st, 2017 – $429

Gifts for Education & Learning

You can pick from a whole slew of corny but true sayings about education, but one of our favorites is “You earn what you learn.” These picks aren’t all probably exactly what you’re expecting, and you may have trouble wrapping them under the tree but they are certainly going to give you a huge return on investment.

Audible

All that time you spend driving to your builder’s communities or simply to and from the office could be filled with inspiration and education… or just morning shock jock radio. Your choice, but if you choose wisely you’ll LOVE Audible. Get a book and don’t love it? Swap it for free anytime. Keep all books you’ve purchased even if you cancel your membership. Pro tip – turn the speed up to 1.5x or 2x and listen to twice the number of books in the same amount of time!
Current price as of Nov 1st, 2017 – $14.95 per month

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? This book has the answer! If as a marketer you only read (or listen to) one book this year, this should be it. Why? It can show you how to articulate why what you do truly matters to other leaders in your company.
Current price as of Nov 1st, 2017 – $9

Influence: The Psychology of Persuasion

If you aren’t a pure marketer, then this is the book you should commit to reading (perhaps again) this year. This classic work explains why people say “yes.” Every sales presentation or process are based on the six universal principles reviewed here. You’ll learn them by name, how to use them to become a skilled persuader. Influence will move you toward profound personal change and act as a driving force for your future success. Meeting Dr. Cialdini in 2010 changed Kevin’s career as a marketer forever.
Current price as of Nov 1st, 2017 – $15

The 22 Immutable Laws of Branding

Chances are even if you ask a “branding expert” what makes brands work – they won’t give you a great answer. That’s why this book is so foundational for great marketers. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world.
Current price as of Nov 1st, 2017 – $12

Gifts for Personal Use Or Organization

If you feel like you’re always on the run and need to get organized, here are some of our favorite accessories to keep life moving, fun, and as comfortable as possible. Admittedly, it’s a bit of a grab bag here – but if you were our best friend we’d tell you to get this stuff.

Booq Backpack (Cobra Squeeze)

Backpacks are extremely personal, so feel free to pick a different style, but trust us – you’ll love anything made by Booq. They have put more thought per square inch of their bags than anyone else. They’re tough too and will look good for many years to come. They also include a heavy duty metal tag sown into each bag that allows people to return it to you should you leave it behind.
Current price as of Nov 1st, 2017 – $195

Bose Noise Canceling In-Ear Headphones

If you do much traveling in an airplane, hitch rides with Uber, or have four young children at home – you will LOVE the extra quiet that comes with these amazing headphones. Yes, you do have to remember to recharge the lithium battery but those charges last a long time. Note: The style you pick needs to match your phone manufacturer if you plan to use the volume and play/pause buttons. The linked version is for Apple devices.
Current price as of Nov 1st, 2017 – $249

Mophie Powerstation Plus

Enough with the awkward game of chess you’ve been playing with spare power outlets in public spaces!This beauty will keep your devices running for days (up to 2 full charges of your phone!) due to it’s small size it can go anywhere. Let’s be honest – why not have one for each purse or Booq bag?
Current price as of Nov 1st, 2017 – $73

That’s a “Wrap” – Did We Miss Anything?

That’s a wrap to our 2017 Digital Marketing Holiday Gift Guide. Did we miss one of your favorite things? Put in the comments below or on Facebook, and we’ll get it added to the list and give you full credit (but the money still goes to the orphans and children in need 😀). Please share this list to anyone you think would benefit from it, and we’ll update everyone on what we were able to raise together after the holiday season is over.

Kevin Oakley
Managing Partner

Kevin Oakley

Meet Kevin

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