Every year, Google releases its Year in Search compilation video and data. At the very least, it’s an interesting look back on what mattered most to people. More significantly, these search trends offer humbling insight into the human experience of the last 365 days.
We thought we’d do something similar here at Do You Convert; we’ve gathered our top 10 most-read blog posts of 2020. These are the articles that readers referenced the most on our website in the last year. While some of them contain general best practices that could be applied to any market (a few are even from 2019), most are articles aimed to help new home sales and marketing pros navigate the gargantuan changes the last nine months have brought.
We hope revisiting these articles gives some perspective on where we’ve been this past year, and offers insight into the hopeful, but surely different, times that lie ahead. Thanks for being part of the Do You Convert community this year and always!
Every interaction with a lead should have the end goal of setting an appointment. To do this, you need to be armed with great closing scripts. Mike Lyon has tested these seven scripts and they work extremely well. Read more.
The current climate has forced onsite sales professionals to shift to private 1-on-1 and, increasingly, “virtual” appointments. This requires a new skillset, upgraded toolset, and enhanced mindset. In this 2-part training series, new home sales experts Mike Lyon, Steve Pacinelli, and Jeff Shore provide best practices to connect with customers face-to-face without being in the same space. Watch the webinars.
In March 2019, Facebook released a big announcement that directly affects new home builders and developers. It’s titled “Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising” but it could easily be renamed “No More Micro-Targeting By Age, Gender, or Location.” Read more.
Short-term disruptions in consumer behavior can happen for any number of reasons. As new home marketing and sales professionals, we should always be nimble and swift enough to adapt without fear. Mike Lyon and Kevin Oakley share some behaviors to expect from online consumers and suggestions on how to address the changes.Read more.
Fear, job loss, and limited availability of toilet paper. None of these things would indicate a robust sales environment for a home builder, yet opportunities remain. this webinar series, presented by Kevin Oakley and Mike Lyon and hosted by NAHB, shares insights learned in previous shocks to the market, and how those principles, along with the latest digital and virtual marketing tools, can be applied to our current challenges. Watch the webinars.
Texting is a quick and easy way to reach your customers. You hear all the stats…98% of text messages are read, no one answers their phone like they used to, email opens are less than 30%. So you might think to yourself “this is easy, let’s just text everyone!” Unfortunately it isn’t quite that easy, and in fact, there are some really important things to slow down and consider before you send a mass text. Read more.
As schools and businesses continue to adjust to prevent the spread of COVID-19, builders are shifting to a work from home scenario. For many, this is an entirely new reality. Do You Convert’s workforce is, and has always been, entirely remote. We know what it takes to be productive both on an individual and team level. While tools are critically important, your mindset is what will dictate your success over the coming weeks and months. Here’s how to make it work… Read more.
The perfect marketing budget for home builders in 2021 hasn’t changed much on the surface – the total allocation should still be between .7 and 1.5 percent of projected revenue. The rest, however, is quite different, especially when it comes to digital advertising and content creation. Read more.
In an open letter to new home online sales specialists, Jen Barkan shares 10 things you should do now to ease your frustration and work more productively. Read more.
Here is a step-by-step guide to starting your first conversion campaign with Facebook & Instagram and start selling more new homes with your marketing. Read more.
What mattered most to you professionally this year, and why? Let us know in the Facebook comments!
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