Top New Home Sales and Marketing Tips for 2020

Dec 19, 2019 | By Jackie Lipinski

Do You Convert was honored to contribute to Lasso CRM’s Top New Home Sales Tips for 2020 and Top New Home Marketing Tips for 2020! Each year, Lasso asks the industry’s leading consultants, trainers, analysts and business owners how home builders and developers can be more strategic and successful in the new year. Forty experts shared their advice for 2020, and a few themes emerged: don’t be afraid of change, know your numbers, collect and analyze the right data, and create more powerful customer experiences.

Mike Lyon, Jen Barkan, Kevin Oakley and Andrew Peek share their insight from the articles below:

Mike Lyon 2020 Sales Tips

2020 sounds so futuristic. Despite all the tech advancements, we have seen a resurgence in the need for human connection. Some builders have gone too far leveraging sales technology, almost eliminating the human interaction customers crave. This year, I am challenging the front-line communicators to focus on connecting with prospects and practice new ways to warm up those digital conversations. Purchasing a home is emotional. Even those just starting their journeys seek a friendly voice, a smiling face, or a warm text – even if it is virtual.
– Mike Lyon

Jen Barkan 2020 Sales Tips

Being an online sales specialist is not just a job, it’s a career. Taking care of your business means knowing your numbers…where you’ve been and where you need to go. It means being proactive in bettering your business by communicating with your onsite teams, setting planned encounters with your manager and marketing colleagues, and taking time to enhance your follow up process with the latest and greatest tools and tactics. Come out from behind the screen and make 2020 the year of the Online Sales Influencer!
– Jen Barkan

Kevin Oakley 2020 Marketing Tip

Getting leads for your sales team should no longer be your biggest challenge. You have more high-quality channels to pull leads from at incredibly low prices, and you have A.I. working alongside you to make quicker and better decisions on items that you used to take a lot of your time. Now, your biggest challenge likely comes from the land department, warranty, costing, and purchasing, or any other group that affects the optimal workflow and results that customers expect. What’s a marketer to do?
You need to be serious about analyzing and communicating stories around the data generated within your organization. Using tools like Google’s Data Studio, Microsoft’s Power BI, or Tableau to visualize huge amounts of data from different sources in ways that force every department to understand their impact on the customer is a great start. A big differentiator between good marketers and great ones is their ability to use data to tell interesting stories that give those around them an excuse to change.
– Kevin Oakley

All images courtesy of Lasso CRM.

Marketers have a near endless supply of data, advertising choices and reporting capabilities. Understanding the fundamentals of each metric, unique features, abilities of each advertising channel, and what data is important for each person who receives your reports is critical for not only your own success, but the success of your builder. Understanding the context or “why” of each metric will allow you to better apply and tell a story about the data that you have available.
– Andrew Peek

Read tips from all the experts below: